What’s So Special About Specialty?

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I was having a conversation with an acquaintance the other day who works in town. When she asked me what I did for work, I told her that I worked at the best coffee shop of all time. When I told her it was here at E2, she seemed kind of confused as she said “Well, what makes it better than any other coffee shop?” After I had recovered from the initial shock of such a question, I made it my mission to sell the shop when I realized that I didn’t have to. I simply told her, “One taste of our coffee will have you converted. We’re a specialty shop after all.” She said, “What’s so special about specialty?”

I had seen it happen so many times—a new customer would come in, stating that a friend told him about the best coffee in town and he just had to taste it for himself. One sip and he’s hooked. Many of our faithful fans I’m sure have wondered, “What in the world are they putting in this to make is darn addicting?” The truth, my friends, is nothing but care and love for our craft. Every bean is roasted so carefully, so expertly and then ground and brewed to perfection. Precision is key when it comes to making good coffee. One cannot simply throw some water over some coffee and expect a good result. A truly excellent cup is crafted by hands that know, love, and appreciate the product. That’s why you will never come in our doors and experience a drink that is less than delicious and if you do, we will do everything we can to make sure you leave with a drink that elevates your coffee experience.

Being in the specialty coffee business also leaves room for innovation. It’s unlikely that you will walk into a big chain shop and find anything like our Coconut Lemongrass Latte or our Lavender Vanilla Bean Latte. Because our mixologists are so well versed in the many intricacies of each different coffee, they are able to concoct delicious and otherwise unheard of recipes.

Specialty coffee is special for so many reasons. The dedication to the art of preparing good coffee and the fresh ideas for coffee concoctions are just a few reasons. Bring your wary friends by and introduce them to the exciting world that is specialty coffee.

Love,

Amy

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